The »Bullseye« principle
Or: a sharp offer for every target group.
The era of the monobrand is over. A brand with a single product range for all target groups is no longer sufficient. Today it is about offering every target group a brand of their own, tailored exactly to their needs, as a »home«. This is precisely what umixx does – initially in the stationery and paper products segment. We have analysed the stationery market precisely, identified the individual fields of requirement and scrutinised them very carefully. In accordance with this we have developed seven tailored brands. We have tested the positionings, names and design for suitability to the target groups and received extremely promising results. Our brands are positioned in the medium price segment, have a high-quality appearance and display interesting marketing possibilities.
There is nothing left to stand in the way of a bullseye!