Stationery for young adults
Watch out! Learning could start being fun here!.
Potential buyers are adolescents from 10 upwards with a focus on ages 14 to 25. Coolness plays an important role in this very confusing time of life – but so does the fear of doing something wrong. The entire brand presence is coordinated with youth experience and culture.
Adolescents usually already make purchasing decisions themselves, so product credibility must play a big part. The eylo designs come from illustrators and copywriters who understand the target group and speak their language. Authenticity is top priority!
Style as a statement.